“It is all about the work. McCloy & Company delivers smart, engaging and shareable content — grabbing attention, pushing boundaries and changing minds.”
— Jason McCloy, Founder & CEO
eCarmover.com, Inc.
Developed overall brand positioning and a marketing communications strategy.
eCarMover.com is one of the nation’s leading OEM new vehicle logistics provider with unrivaled customer service providing secure, on-time transport services. The flexibility and reliability of its owner-operated fleet make eCarMover.com the ideal automotive transport partner for both consumers and businesses.
Business challenges.
Increase brand awareness for eCarMover.com
Increase website traffic via content
Increase social media engagement
Solution.
Enterprise Web Content Management implementation that included, Auto Blog, Plug-in activation, Taxonomy & Google Analytics Marketing.
Ongoing content curation and posting
Social Media for brand awareness and content distribution
ARC Racing.
Develop brand positioning and a sponsorship strategy for the NHRA® pro stock race team.
ARC Race Engines is led by Alan Prusiensky. Alan owns and operates ARC Motorsports, a machine shop that services Pro Stock motors and offers full Dyno operation to its customers from their facility in Rockaway, NJ.
Business challenges.
Create branding for NHRA Pro Stock Race Team (Prusiensky Racing)
Increase social media engagement
Secure Sponsorships for 2018
Solution.
Created attractive sponsor prospectus and outreach email program that included, social media presence for fans and sponsors, and managed ongoing PR campaign.
John Allans.
Developed overall brand positioning, B2C Marketing, and a marketing communications strategy.
Since 1988, John Allan has provided men with more than just great services and products; he has introduced them to a lifestyle and philosophy that has men caring more about their appearance and well being.
Business challenges.
Need to more effectively communicate the John Allan’s lifestyle and philosophy that has men caring more about their appearance and well being. The new marketing strategy must quickly get new customers and build a brand identity as the preferred men’s grooming service for the “Wide Middle” of the market in New York City.
Solution.
Establish a marketing plan for John Allan’s (JA) that differentiates their offering in the marketplace by focusing on people & experience.
Steelworks Distillery.
Develop new brand, positioning and distribution strategy.
Located in Vira, Pennsylvania, the Steelworks Distillery family strive to produce the best made wine and spirits.
Business challenges.
Create a new brand that appeals to local U.S. and International Markets
Target Market: Men & Women (35-50)
Branding & Logo Design
Solution.
Created brand that resonates with target market from extensive market research. The McCloy & Company team found an incredible story in the history of the steel foundry’s and developed the Steelworks Distillery brand and logo from that research.